We Are All Crew (Blowup Reader 4)

We Are All Crew is the fourth Blowup Reader. It was edited on occasion of the centenary of Marshall McLuhan's birth and the Blowup event at V2_.

"There are no passengers on Spaceship Earth. We are all crew." Marshall McLuhan.

The fourth Blowup Reader was published in three electronic formats (pdf, epub en mobi) on occasion of the Blowup event We Are All Crew which took place from 3 till 5 November 2011.


Download the We Are All Crew ebook






1. Introduction, by Michelle Kasprzak

2. Introduction to the Strategic Arts Initiative 2.0 Exhibition, by Laura Berazadi

3. Texts from the original Strategic Arts Initiative catalogue,

by Derrick de Kerckhove and the participating artists

4. Strategic Arts Initiative 2.0, by Derrick de Kerckhove

5. Strategic Arts Initiative 2.0, information on the works

6. McLuhan in Europe 2011, by Stephen Kovats

7. The Normill, by Ine Poppe (translation by Sam Nemeth)

8. Marshall McLuhan Interview, by Gary Wolf

9. From the V2_ Archive: An Extremely Complicated Phenomenon of a Very Brief Duration Ending 

in Destruction; The 20th Century as Slow-motion Car Crash, by Mark Dery

10. Excerpt from From Image to Interaction, by Arjen Mulder

11. The Wisdom of Saint Marshall, Holy Fool, by Gary Wolf


Novem­ber 2011, Rot­ter­dam.

Copy­right of the texts re­sides with the au­thors.

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