In 1993, John Thackara was appointed the first Director of the Netherlands Design Institute in Amsterdam. He inaugurated the influential Doors of Perception conferences, on the design challenge of interactivity; sits on the Dutch government's "Virtual Platform"; and is producer of the Dutch Pavilion in the Internet World Expo. He has chaired European Design Summit, "One To One? Design In Europe's New Economy". He also organises the European Design Prize. Since 1985, John Thackara has lectured on architecture, design, new media, and innovation at universities, business schools, and conferences in 24 countries (biography until 1999).