Mark Federman

Understanding Media Theory (book launch): Mark Federman; photo: Jan Sprij

Mark Federman

Mark Federman (CA) is a researcher and head of McLuhan Management Studies.

Mark Federman is a strategic thinker and head of McLuhan Management Studies at the McLuhan Program in Culture and Technology at the University of Toronto. He has more than twenty-five years of large corporate experience in information technology, sales, marketing, product development, and senior operational management. With Derrick de Kerckhove he co-wrote McLuhan for Managers -- New Tools for New Thinking (2003).

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