In the mid-1980's Simon Jones was one of the first
to emerge from UK universities with research skills in Microelectronics
Systems Design. Five years after his PhD, he was awarded
a full Professorship at the UK's largest Engineering Research
Institution - Loughborough University, where he held the
ARM/Royal Academy of Engineering Research Chair in Embedded
At the age
of 31, the British Association for the Advancement of Science awarded him the
"Brunel Prize" for "an outstanding academic in engineering
under the age of 40". Until 2006, Simon Jones
directed the European department of the MIT Media Lab in
Dublin, before he became Director of the Human Computer Studies at the University of Amsterdam.
Simon Jones participated in the Test_Lab: PLAY! on July 12, 2007.