"Jekyll and Hyde" (2010) is an augmented reality book by Martin Kovacovsky and Marius Hügli (CH).
Jekyll and Hyde; photo: Sebastian Frisch
In the last decade, there has been a remarkable change in media consumption. Many of the traditional media communication channels, such as newspapers and books, are increasingly being consumed on a screen.
In their work Jekyll and Hyde Martin Kovacovsky and Marius Hügli explore and demonstrate the new possibilities offered by the use of augmented reality in the press industry. Based on the novel The Strange Case of Dr. Jekyll and Mr. Hyde, Kovacovsky and Hügli created a book that offers additional multimedia content when combined with a screen. Rather than merely placing 3D models on top of the book pages, they tried to find unusual ways to combine the analog and the digital content. Jekyll and Hyde is a collection of applications developed through a series of experiments and design studies.