No time and/or money to travel to Africa for a wild and adventurous safari? Victor de Vries and Sander Veenhof have an alternative!
Augmented Reality provides the solution!
Experience a unique collection of wild animals now inhabiting the city of Eindhoven.
Observe them using advanced contemporary mobile technology:
the augmented reality browser Layar, available
for iPhone 3GS/4 or Android smartphones.
Dear passengers, welcome to the Layer Safari. One of the city tours of
pulse two thousand and ten. A unique experience exploring an
environment with contemporary inhabitants: virtual animals now living
in the augmented reality of the city of Eindhoven.
This vehicle will take you along elephants, lions, giraffes and
crocodiles, to be discovered using the augmented reality browser Layer
on your smartphone.
So please be sure your phone battery is fully loaded, and if you
have not already done so, please download the application named "Layar"
from the eye tunes app store. Start the application, and search for the
local safari layar, and open the layar by tapping on the small blue
When you see white dots in the compass in the radar at the top
right corner of the screen, we are close to an animal. If you do not
see dots, wait a little while and press the compass or settings button
at the bottom to activate a fresh search. Repeat this action once in a
while to update your view when we have travelled some distance. New
animals might have appeared!
We will pass by most of the numbered areas indicated on the map,
but if you spot a good screenshot opportunity on the way, just ask the
driver to stop. For now, enjoy the tour, and for your safety, don't
panic, virtual animals don't bite.
[from the Car Stereo]
Concept & realisation:
Design and co-creation:
Victor de Vries
MAD - René Paré<