Soft Sell

"Soft Sell" (1993) is a video installation by Liz Diller and Ricardo Scofidio.

Soft Sell

Diller & Scofidio "Soft Sell"; photo: Jan Sprij

In the video installation Soft Sell, a giant pair of scarlet female lips and a sensuous female voice suggests a variety of Hey, you, wanna buy a... body, real estate, pleasure. The voice offers various come-ons and questions notions of "currency". Soft Sell was first presented in 1993 in the entrance to an abandoned porn theater in Times Square.



An excerpt from the video installation. Due to its age, the original tape, and subsequent copies, deteriorated over the last 20 years, this excerpt is false-colored from a monochromatic import.

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