Soft Sell

"Soft Sell" (1993) is a video installation by Liz Diller and Ricardo Scofidio.

Soft Sell

Diller & Scofidio "Soft Sell"; photo: Jan Sprij

In the video installation Soft Sell, a giant pair of scarlet female lips and a sensuous female voice suggests a variety of Hey, you, wanna buy a... body, real estate, pleasure. The voice offers various come-ons and questions notions of "currency". Soft Sell was first presented in 1993 in the entrance to an abandoned porn theater in Times Square.

http://dsrny.com/?project=SoftSell

 

An excerpt from the video installation. Due to its age, the original tape, and subsequent copies, deteriorated over the last 20 years, this excerpt is false-colored from a monochromatic import.

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