Soft Sell

"Soft Sell" (1993) is a video installation by Liz Diller and Ricardo Scofidio.

Soft Sell

Diller & Scofidio "Soft Sell"; photo: Jan Sprij

In the video installation Soft Sell, a giant pair of scarlet female lips and a sensuous female voice suggests a variety of Hey, you, wanna buy a... body, real estate, pleasure. The voice offers various come-ons and questions notions of "currency". Soft Sell was first presented in 1993 in the entrance to an abandoned porn theater in Times Square.


An excerpt from the video installation. Due to its age, the original tape, and subsequent copies, deteriorated over the last 20 years, this excerpt is false-colored from a monochromatic import.

Document Actions
Mailinglist: Subscribe to the English or Dutch version.

Follow usfacebook_16.png twitter_16.png youtube_16.png Favicon Vimeo googleplus
Related Items
Prosthetics Oct 28, 1993

An exhibition on architecture and the body, with works by Diller & Scofidio (USA), NOX (NL) and ...

Armed Response

"Armed Response" is a video by NOX.


"Soft(n)" (2007) by Thecla Schiphorst is an interactive installation using soft networked objects. ...

IDEAbook book-video of On the Threshold of Beauty IDEAbook book-video of On the Threshold of Beauty

IDEAbooks – who also sell and distribute Kees Tazelaar's 'On the Threshold of Beauty' has added a ...


"Soft[n]" is an interactive installation in a lounge-like space based on the exploration of ...

Paul Sermon

Paul Sermon (GB) is a pioneer for telematic art and telepresence research.

Chill Caves

"Chill Caves" (1992) is an interactive installation by Gerald van der Kaap, designed in cooperation ...

Gordon Monahan

Gordon Monahan (CA) creates music, sound sculpture, sound installation, and computer-controlled ...

Geert Mul

Geert Mul (NL) is an installation artist.

akte tessitura

"akte tessitura" by Yntse Vugts (NL).


"Surrounded" is a video installation by Yang Zhenzhong. It was shown in the exhibition of DEAF07.

Installation with insects and spiders

A pyro-acoustic installation by Bastiaan Maris.

Selfportrait with Eiffeltower

"Selfportrait with Eiffeltower" (1988) is a video installation by Jeffrey Shaw.

Computer installation and concert

An installation/concert by Gordon Monahan.

V2_ co-produces Masquerade V2_ co-produces Masquerade

The video installation Masquerade by Vemeir & Heiremans is presented at the Bruges Triennial 2015.

Red Flag Flies (installation)

3rd i exhibition MKgallery: video installation (2002) by Zhou Hongxiang

more ...
Personal tools
Log in