Book Launch: Everyone is an Artist by Ruben Jacobs
On Monday April 11, 2016, V2_ organised a festive launch of the V2_ publication Everyone Is an Artist by author Ruben Jacobs. Everyone Is an Artist is the English translation of V2_’s recent best-selling book Iedereen een Kunstenaar. During the launch, Jacobs gave a short lecture on the notions of 'authenticity’ and "creativity" in the context of neoliberalism and creative capitalism, after which he answered questions from the audience. At the event, V2_ sold signed copies of Everyone Is an Artist and offered a selection of books from the V2_Publishing catalog at strongly reduced prices.
This event started at 19:30h. Doors opened at 19:15h. The event is free of charge.
For Facebook event click here.
Before and after the lecture V2_ will sell a selection of books from the V2_Publishing catalog at strongly reduced prices. This offer is limited to this event only and won't be available through our webshop.
Jacobs (Amsterdam, 1984) is a freelance writer and lecturer in Cultural Sociology and Philosophy at the HKU University of the Arts in Utrecht. In the past, he worked as a journalist for Dutch broadcasting companies, print and online media.
Everyone Is an Artist
Personal authenticity was once the primary domain of the arts. Artistic expression was seen as "the most individual expression of the most individual emotion," in the works of the Dutch poet Willem Kloos. Today, a century later, authenticity – "being yourself" – has become a societal ideal. It has also become an economic good, something we buy and sell. The creative industries play a central role in this commercial context. As a generator of artificial scarcity, it creates the desire for unique products, experiences and lifestyles, and promotes the permanent renewal of our living and working environment. What does all of this mean for contemporary art? Is it a blessing, or does it merely make the artist's role more complicated? And how can artists distinguish themselves when everyone is expected to be creative and authentic in work and in life?