"smoke" in Spanish and is the acronym for "Huge and Mobile".
Lozano-Hemmer wants to place the world's most powerful projector
(axenon bulb with 10,000 W output that produces 40 x 40
meter images) on the back of a pick-up truck together with
a diesel generator, a GPS tracker, a pan/tilt platform and
an assortment of lenses. The project will consist of rapid
deployment of strategic images to transform urban landscapes:
logos, emblematic buildings, quotidian spaces, suburban
malls, advertising billboards, etc., will be the targets
of unannounced, unregulated ephemeral interventions. Documentation
of these projects will be an integral part of the class,
as the condition of possibility of legal/political/aesthetic
viability are a fast, short intervention below the radar
of potential regulators.
This standardized platform
will be "taken over" by the participants and will actually
provide a very diverse output. Since this master class’s
theme is "interaction design", HUMO may not seem sufficiently
horizontal, but with the time and logistic limitations Lozano-Hammer
prefers a very specific, vertical platform that can be transformed
rather than an attempt of an exhaustive panorama of strategies.
workshop will have the following sections, which will be
interspersed throughout the week:
1. Theory and precedents.
conceptual framework and review of precedents, including
shadow theatre, phantasmagorias, Wilfred, situationism,
Svoboda, Wodiczko, guerrilla projections and spectacular
advertising. Will include an introduction to radical empiricism.
Imparted by Lozano-Hemmer and theorist Brian Massumi.
Surgical strikes through the city of Linz
with a fast vehicle. The routes will be prepared by a group
of local eccentrics and experts (which may include urbanists,
activists, artists, architects, tourist guides, students,
3. Conception and development.
With the help
of the Ars Electronica FutureLab participants will prepare
their images using digital cameras, visual synths, 3D software,
scanning and/or traditional techniques.
4. HUMO Appointments.
will book appointments to use the HUMO platform. Each night
will be split into six time-slots of 2 hours each. Participants
will be able to book the platform multiple times, depending
5. Documentation and publication.
workshop will be very focused on generating a body of documentation:
each participant will be responsible for providing the descriptive
texts, sketches and images for their project. This material
will be published in Making Art of Databases, that V2_ will prepare
for the Interfacing Realities Master Classes. For this
publication Brian Massumi will also write an essay on the
results of the HUMO workshop as a whole.
This masterclass will be completely experimental
and applied. The only theory used will be a small conceptual
framework and review of precedents. What this means is that
a large portion of his section in the publication will consist
of documentation of the projects: sketches, photos, sequences
and some texts including interviews.
The HUMO workshop
is limited to 10 participants. We seek to attract a diverse
group of professional artists who may have already worked
with public space and who are comfortable working with digital
imaging. The participants will be selected by evaluating
a statement of interest (max 500 words) and a curriculum,
which should emphasize previous works that might illustrate
technical or conceptual resonance with the HUMO workshop.
Interfacing Realities is a Culture 2000 project initiated
by V2_ and realized in collaboration with EncArt. EncArt
(European Network for Cyber Arts) is a longterm collaboration
between the ZKM in Karlsruhe, Ars Electronica in Linz, C3
in Budapest and V2_ in Rotterdam that started in 1997.