Anouk Wipprecht is as fashion designer fascinated by the idea of having both a physical and a psychological relationship with a garment. She started her fashion education at the age of 14. Her interest in fashion lies in exploring the extent to which we experience fashion (emotional, intellectual and sensual aspects) and how we might be able to accomplish a higher state of connectivity between the body and our clothing. By specializing herself in fashion & technology she started to create little stories about a world where people are looking for both a physical as a psychological connection with their garments, and to design towards this feeling by combining different platforms that can trigger our behavior.
Through this fascination she started experimenting with combining fashion and technology 3 years ago by attending workshops, and moved for a year to Sweden for the study “body, fashion & technology” at the Malmo university where she worked on Arduino-based application possibilities and smart fabric concepting. Later on she gained deeper knowledge of the fashiontech field by assisting Sabine Seymour in Vienna, Austria. In 2010, she graduated at the Hogeschool voor de Kunsten Utrecht, where she collaborated with Aduen Darriba (interaction designer) on the project Technosensual. In collaboration with Studio Roosegaarde and V2_Lab, Anouk worked on Intimacy Black. She was an Artist-in-Resident during the V2_ Summer Sessions 2010, and she developed The Birds installation for the Re:visie film festival (2010).