Anouk Wipprecht developed an installation inspired by Alfred Hitchcock’s 1963 horror film "The Birds" for the Re:visie program within the Dutch Film Festival.
In her work, Wipprecht investigates the relationship of bodies, fashion and technology through techniques including “technosensual” design. A technosensual design engages in dialogue with its surroundings, responding to them through means such as smoke and light. In this way, she reflects on the technological developments that make up an essential part of our everyday lives. Technosensual design is a symbiosis between technology and human beings.
Anouk Wipprecht studied fashion design and communication at the Utrecht School of the Arts and body, fashion and technology at the University of Malmo in Sweden, where she worked with Arduino applications and smart fabrics. In the fashion arena, she is particularly interested in exploring the degree to which we experience fashion emotionally, intellectually and sensually and the extent to which we are capable of realizing a stronger connection between clothing and the body.
Wipprecht worked with techno-artist Daan Roosegaarde and V2_ on the Intimacy project, also on view at the Centraal Museum Utrecht during the festival. The Birds received production support from the V2_Lab.