The nature of the consumer goods industry is changing: the way it interacts with users, the way it operates and manufactures and the products it makes. A framework is sketched for collaboration between industry and universities, commerce and research, where value of the past gives form to the future with the tools and materials that current technologies provide. This book focusses on the Italian fashion system as an example of a sector wrought with tradition, saper fare and high quality that forms a fertile ground for a human-centered application of the latest technologies in all aspects of the production chain, ranging from strategic and marketing aspects, to processes and tools of production, from materials used and sustainable strategies to the skills of the designer. The user forms the center of the fashion product. Hence fashion products are presented, in which a subtle application of state-of-the-art technologies extend functional, expressive and communicative properties, resulting in metamorphic fashion.
Metamorphosis is beautifully designed and has over 200 pages of full color illustrations and images. The book will certainly be a lovely addition to your fashion tech library.
Order your copy from Polistampa.