Pseudomorphs Shown at Vienna Fashion Week 2010
Anouk Wipprecht presented Pseudomorphs at her own fashion show, during the Vienna Fashion Week 2010. The runway featured several uniquely dyed dresses and a live demonstration of the neck piece coloring a virgin white dress.
About Pseudomorphs: Anouk describes her system as a factory that will produce her series of dresses. She turns the expectations of handmade-unique, factory made-identical upside down by sewing her dresses to be identical fluid displays and letting the technology execute the part that makes it unique. In this process she makes the technology co-creator of her work.