Kim de Groot

Kim de Groot is the founder of Mona Lisa's.

Kim de Groot is a design researcher with an MA in new media. Her research deals with the inverted relation between image and reality. Moving from representation to the performative, from the visual to the infrastructural, images are no longer created to represent a reality but to manage it. She examines images as informational objects and traces the relations between image, event and media. She is the founder of Mona Lisa's.

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