Lija Groenewoud van Vliet

Lija Groenewoud van Vliet is the founder of In4art.

Lija Groenewoud van Vliet founded In4Art in 2015, where she combines her passion for innovation, technology and art.

She adviced knowledge institutes and companies with their strategic challenges to stay innovative and trained startups and organisations how to validate the idea and be able to grow and scale in (rapidly) changing environments. She has written >50 blog articles on innovation, startups and technology trends and speaks at various stages.

As co-founder of In4Art, she dedicates her time to scout talent, guide curiosity and create space for experimentaton. She believes in the value of experimentation that drives innovation. She developed a method - Art Driven Innovation - to guide curiosity and innovation for organisations. Furthermore, she acts as a co-producer in Artistic Prototypes. As a trainer and coach, she supports artists through investment and career development incubation. Lastly, she curates events and shows.

She can best be described as a dynamic, creative and open minded person, with a passion for knowledge sharing and being the spider in a web: help connecting people and co-creating synergies.

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