Robert Levine

Robert Levine

Robert Levine

Robert Levine (US) is a professor of psychology, intrigued by persuasion and manipulation.

Robert Levine is a Professor of Psychology, and former Associate Dean of the College of Science and Mathematics, at California State University, Fresno where he has won awards for both his teaching and research. Levine is also a Fellow in the American Psychological Association; and, in 2007, he was named both Outstanding Teacher of the year by the Western Psychological Association, and received the Provost's Award for Teacher of the Year at California State University, Fresno.

Levine has published many articles in Discover, American Demographics, The New York Times, Utne Reader, and American Scientist.

Levine published four books, two on social psychology, and two bestsellers: A Geography of Time (1997) was translated into six languages, it was featured by Newsweek, The New York Times Magazine, CNN, the BBC, NPR's All Things Considered, and it was awarded the Otto Klineberg Intercultural and International Relations Award. Parts of the article Time Talks, with an Accent that Levine published in V2_'s Machine Times (2000) are adapted from this book.

His more recent book, The Power of Persuasion: How We're Bought and Sold (2003/6), has been translated into seven languages, and considered one of the "Ten Most Influential Books of 2003". It deals with Levine's favorite subjects, persuasion and manipulation. The research done to publish this work took an 'undercover' approach, where Levine took jobs as salesman to gain the necessary insights. Written with psychological knowledge, this book surveys the methods of persuasion we encounter in different situations, television, marketing, advertising, self-deception, con-artistry, suicide cults, Levine exemplifies how we persuade each other, and how/why it works (or not).


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