ARtours is an Augmented Reality project of the Stedelijk Museum Amsterdam (2010-).


Stedelijk Museum Augmented

The ARtours project consists of several smaller and larger projects that test the (interactive) augmented reality platform both inside and outside the museum. So far the AR Art exposition Me at the museumplein (spring/summer 2010) and the Stedelijk ARthoteque at popfestival Lowlands (August 2010) and Picnic 2010 (September 2010) have been successful. At this moment, preparations are underway to present the Stedelijk Design collection (the largest of the Netherlands) in the streets, squares and parcs of Amsterdam (estimated launch: fall/winter 2010). Moreover ARtours is currently working with several artists in order to explore the artistic value of the project  for the museum, both in- and outside the building (estimated launch: November 2010).

ARtours is the augmented reality project which was initiated by the Stedelijk Museum Amsterdam in collaboration with design bureau Fabrique. The ARtours project entails the creation of an open source platform based on augmented reality (AR) technology, using smartphones with GPS/compass function and AR applications such as Layar. It is interesting technology as it allows museums to re-use their digitized collection and reposition it on all possible locations in the urban realm on the small personal screens that people carry with them all the time.


Hein Wils (projectleader) and Jan Rothuizen (artist) will present the project part, where Jan Rothuizen's work has been augmented with AR technology during the Test_Lab: Tools for ARt on December 16, 2010.


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