I Cannot Not Communicate

I Cannot Not Communicate (2015) is a collection of 100 books recommended by online bookseller Amazon for the artist, Martin John Callanan.

The selection of books is based on an algorithm that tracks everything he has bought and read for the past 15 years. The logic behind the algorithm cannot be sourced, and Amazon has refused to discuss how it works or what kind of hierarchy it depends on. In effect,

I Cannot Not Communicate is hidden behind the walls of an online giant. By means of two chairs, a shelf and a sequence of 100 books, the artist allows the viewer to unravel this mystery at his or her own pace. Callanan embraces Amazon’s algorithm to see how close it can get to knowing him.


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