Vertigo System

'Vertigo System' (2014) is the Summer Sessions residency project of Máté Pacsika which he developed at Chronus Art Center, Shanghai.

Vertigo System is based on the automatization of a cinematographic technique called Dolly Zoom. Also know as Vertigo Effect named after Hitchcocks movie from 1958. Vertigo effect is an in-camera effect based on a really simple optical game. It’s a highly unsettling effect with strong emotional impact, often used to emphasize dramatic events in the storyline.

By automatizing the vertigo effect and transfering into a realtime process you can suddenly find yourself in a frightfully different reallity. Your background becomes a variable surroundings, an all-relative universe where you can experience an elementary feeling of subconscious distress. The goal is to build a fantastic video archive of tons of frightened faces. I’m really interested how and why situations like this would effect human perception in such a powerful way.

More: kupiczacola.com/vertigo-system/

early concept: Máté Pacsika and Anna Ildikó Pető project management: Art Yan programming: Weifeng Zhou installation design: Zsófia Szőke assistance: Liu Wei special advisor: Wang Feng, Bence Német, Dávid Mórász documentation: Zan Xie, Fancy Rise show & pr & power: Basement 6 Collective many thanks: Sophia Lin, Weiyi Hu, Kálmán Tarr, Eddy, Karen Niu, Sasa Qin and June Yu


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