Zjenja Doubrovski working on the Artvertiser CAD model
Two Artvertiser Binoculars Produced
Together with artist Julian Oliver developers at V2_Lab created two copies of the Artvertiser binoculars. The design of the binoculars was completely refreshed by Zjenja Doubrovski in a co-production with iMAL Brussels.
The Artvertiser is an urban, hand-held Augmented Reality Improved Reality project that re-purposes street advertisements as a surface for exhibiting art. The project was initiated by Julian Oliver in February 2008 and is being developed in collaboration with Damian Stewart.
The binoculars provide a personalized perspective on the world, hence only one person at a time can use them. In order for more people to enjoy the work, V2_ and iMAL Center for Digital Cultures and Technology co-produced two extra binoculars. A major part of this production was the redesign of the CAD model of the casing, by industrial designer Zjenja Doubrovski.
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Artists Julian Oliver and Damian Stewart lead special walks through central Rotterdam. With the aid of their augmented-reality tool The Artvertiser, the artists introduced participants to a city in which billboards have been replaced by artworks.
"The Artvertiser" (2008-) is a software platform for replacing billboard advertisements with art in real-time. This project, by Julian Oliver and Damian Stewart, works by teaching computers to 'recognise' individual advertisements so they can be ...
Julian Oliver (NZ/DE) is a "critical engineer", currently developing open source augmented reality projects.
Damian Stewart (NZ/AT) is an artist working with sound, code, light, and electronics.
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