An afternoon on Augmented Reality in which we experienced and discussed the emerging ecosystem around Augmented Reality in the Netherlands and beyond.
This Augmented Reality expert meeting brought together the (emerging) ecosystem around Augmented Reality in the Netherlands and beyond in the following sectors:
The participants experienced a small number of AR applications but the goal of the program was to have personal interactions and start a dialogue around how this "new" medium - which is expected to have mass impact on society in the near future - might develop and how useful collaborations between the sectors can evolve.
Augmented Reality Ecosystem is part of the MultimediaN research program.
You will not often get the chance to be so involved during a "conference". We will give you the speakers & their presentations; and then we will give the stage to you, the audience. All the speakers will participate in the break-out, discussion & feedback sessions so that we hopefully create a real level-ground of insights & inspiration and project our AR ideas into the future.
If you are new to AR you will be informed and inspired by our invited guests and exhibiting artists and asked to share your on-the-spot ideas around this "new" technology.
Those already active in AR will have the chance to hear AR perspectives first-hand from two of the main players (Layar and Wikitude); and gain new ones from Strategic Labs in Berlin on "The AR Citzen" and ItFits on Fashion & Wearable AR who also review the event for PSFK trend platform. There may also be a couple of Skype contributions if time (zones) allows, and you can meet AR+RFID Lab from Den Hague. We then invite you to spread your knowledge & ideas on AR around the room to stimulate collaboration, future working groups and / or strategic partnerships.
You will be involved from the moment you enter the building, so please aim to be there at 13:00!
V2_ AR Ecosystem Program Outline
Dutch company Layar win Picnic prize 2009
http://www.amsterdamcitymarketing.com/?tag=augmented-reality
How will Augmented Reality affect your business by Havard Business Review
http://blogs.harvardbusiness.org/sviokla/2009/10/how_will_augmented_reality_aff.html
The respected Economist on AR
http://www.economist.com/search/displaystory.cfm?story_id=14299602
More information about this event…