Media Technology exhibition 'Key'

'Key' is an exhibition with new works from the MSc Media Technology in Leiden. Opening: Thursday February 6, 17:00 – 19:00

Media Technology exhibition 'Key'


Feb 2014
Feb 2014
11:00 to 17:00
location: V2_ Institute for the Unstable Media Eendrachtsstraat 10, 3012 XL, Rotterdam

Opening: Thursday February 6, 17:00 – 19:00

Opening times: February 7–9 & 13-15, 12:00 – 18:00

The Media Technology MSc program is a place where students are encouraged to develop a creative approach to science. It educates students to translate their personal interests and inspiration into research projects. It is open to unusual questions, unconventional research methods and forms of output beyond the traditional thesis format. This includes installations, games and books as possible result from a scientific research.

"KEY" is the global theme for this year’s semester project. From this global theme eight sub-themes are derived: encode/decode, DNA, unique, private, access, gate, solution, and Leiden. The students have been working in groups of three that each have chosen their own sub-theme. The semester project has three phases. First of all the students are asked to explore their theme in the broadest sense (social, mathematical, biological, etc) and discover what it could possibly relate to. After gaining sufficient insight in the theme they are asked to formulate compelling statements related to the theme. Only once this is stage is completed they are asked to translate their statements into an installation. Together these installations form the semester project exhibition.

In addition to the exhibition our program includes several events: several public lectures, and a 'Meet the Makers' session in which the participating students explain what brought them to their installations.


Encode / Decode - Remi Alkemade, Annika Geurtsen, Huibert Harteloh

Conversation Prototype

Communication is the act of emparting information through a medium. The most important aspect of communication is the message, or is it? In day to day communication context isn’t given much thought, but the influence of context is substantial. This installation illustrates the influence of context on the transmission of information.

DNA - Harpo ‘t Hart, Joanna Pisarczyk & Alice Schut


What if you could get direct feedback from your body on choices you make concerning your health? Current developments in genetics research combined with the rise of the quantified self movement will lead to a revolution in healthcare technology. In the future relatively cheap devices will be produced that will allow individuals to regularly monitor their health based on data obtained from their DNA. These developments could provide individuals with a key to gain more power over their own lives. But what will it be like to be able to know all about yourself? Will you take action or will the feeling of control turnout to be illusory?


Unique – Adiel Ghafoerkhan, Jelena Lavroechina, Arjen Suijker


Just when we think we have everything figured out, something happens that changes everything that we once thought was true. To deal with these exceptions, we have to update our worldview constantly. How do you handle exceptions?



Private – Benny Aartman, Jiang Zhenghua, Bobbie Smulders

Lost in disconnection

New technologies give society a lot of new possibilities in the use of devices. Smartphones improved enormously during the last few years and turned into small pocket computers. With thousands of different applications that can be installed on a mobile phone, everyday practices and entertainment are in our pockets and thus closeby. The phones get more sophisticated, what makes them more and more valuable for the user because of the amount of personal data that is on it. The use of the personal information, and the connection with the communicative process of distributing the data became for a big part of society an important part of our everyday lives. Because of this phenomenon, social interaction between people is often distorted.


Access - Wouter van den Heuvel, Syarif Hidayatullah, , Haixiang Zhang, Pete van der Spoel


We have grown dependent on free digital services, not always realising the extent to which we are paying with a data service of our very own. All too often we overlook the fact that the information intended for our friends and family also reaches data-brokers, advertisers and governmental spying agencies. What’s more, corporations keep coming up with sneaky ways of spying on it’s users. Data mining is a means to combine seemingly insignificant data bits to infer even more details about people - possibly even predict their future actions.

Clearly, personal information about us is worth so much to certain parties that they go through great lengths to get as many people giving away their information as possible. Data sirens aims to offer visitors a chance to reflect on the apparent discrepancy between what we perceive our personal data is worth and what big corporations do.


Gate - Bernd Dudzik, Emiel de Munck, Andres Pardo Rodriguez

Beyond | In Front

At its very core a gate is a testimony to the possibility of a transition between two spaces -- It is the permeable physical or metaphorical area in-between. As such it is both an obstacle preventing entrance, and a path providing it. Each such demarcation of limits brings along its own rules and creates different expectations in those who consider the act of crossing. In our everyday lives gates have a tremendous impact on every aspect of our way of being, e.g. through separating the public from the private or the sacred from the profane. Perhaps it is precisely because of this omnipresence and their vital function of separation, that we hardly pay attention to the experience of gates themselves: It is the place beyond that really matters, and how to attain access to it. A gate is nothing in itself and solely acts as a reference for something on the other side. Our work follows this trail of thought and plays with this notion of accessibility that the mere existence of a gate seems to provide.


Solution - Eva Delincakova, Jorrit Siebelink, Hadiss Yusefi

Tabula Rasa

“The less information you have, the more accurate your decision is”. With the invention of the internet and mobile computing, the amount of information a human person is exposed to has never been greater. Every day we are faced with the need to keep up with our email and to stay updated on news from all around the world. Furthermore, gathering information on any topic is as easy as entering some keywords in a search engine. If there is any truth in the saying ‘knowledge is power’, mankind has never been more powerful.  However, not everyone has this optimistic view on this astronomical amount of information. Recent studies indicate that when the amount of information a person is exposed to increases, the quality of his decision can be severely decreased due to the limitation of human capability for processing information. This phenomenon is often described as ‘information overload’.

‘Tabula Rasa’ is an interactive installation in which we try to defend the view that ‘the less information you have, the more accurate your decisions are’.  The installation invites the participant to find a solution to a difficult murder case through interacting with several forms of evidence and media.  Eventually the participant will find that the amount of evidence does not necessarily account for a better decision regarding the solution of the case.


Leiden - Jasper Scheffel, Scarlett Shang, Caspar Silvester

Zoning Out

Mankind has always felt the urge to stick together in groups in order to overcome the forces of nature and, through cooperation, aim for a higher state of wellbeing. A logical consequence of this behavior is global urbanization in which people replace the countryside by a shared, artificial space, set to accommodate the life of many while offering a seemingly endless amount of amenities and opportunities. But are we as citizens still cooperating, or did we turn into lone wolfs? Wandering individuals in a shared environment, each focussing on his or her own goals and aspirations. And what happens to the concrete jungle we're living in when our paths collide?



Graduation Presentations, Saturday February 15th at 15:00 hours


Jaap Bierman

purposeless data

When we deal with (large amounts of) numbers from a respectable source, we don’t tend to criticise the data. But what if these numbers in the data represent such a large or complex thing, that its infinite boundedness leads to uselessness? In this research the same data across different sources is compared. Differences existed in data which was supposedly the same. We need to find a way within the limits of scientific method to deal with these inconsistencies, otherwise it can only be regarded as scientific fraud. It is thus important to realise that the objectiveness of a study where data is used as a point or origin, can already be compromised before it even began.


Arne Boon: Forgetick, reminding to forget in digital culture

Ever since we can remember, humans forget. Forgetting has always been the norm and remembering the exception. Today this balance is shifting. In digital culture forgetting has become the exception and remembering the default. Though forgetting is not a human bug, it is a feature. Forgetting enables us to abstract and generalize our thinking. It plays a central role in human decision making. It is the capacity to live in the present. That what is considered as memory failures are actually functions that are surprisingly vital to our everyday life. Opposed to the great technological advances that have been made on digital remembering, hardly any innovations were made on digitally forgetting. What mechanisms of human forgetting are useful when applied in digital context? How can we remind ourselves to forget in digital culture? The aim of this research project is to reintroduce principles of human forgetfulness to digital memory, by making a USB memory stick that is able to forget. The USB stick runs a portable application that self governs the existence of the files that it contains.


Tamara Pinos: Synthetic Emotions Bicycle (SEB): Building a Human-Bicycle Emotional Bond Through Abstract Expression of Affect

Description: This study focuses on the possibility to create emotional bonds between bicycles and humans. An emotional bicycle (SEB) was built for this purpose, by considering the needs a bike would have, its attributed personality and the emotions it could develop throughout usage. The emotional model used for SEB was designed with a Homeostatic approach, in resemblance of a living organism, and based on the dimensions Pleasure and Arousal. The emotional response from the bicycle was represented with Abstract Expressions of Affect, a novel field for expressing emotions. In order to evaluate the effectiveness of this model we analyzed the interaction of human subjects with the bicycle during one day while performing normal activities, as they would do with their own bicycle.


Roy van Rooijen: Numberstand: Personalized number explanations

This project came to life trough the frustration of puzzling numbers communicated in all sorts of media. At a very young age, humans already develop a basic sense of numbers. This number sense develops continually trough life when we encounter different types and magnitudes of numbers.However, nowadays the numbers we face are larger than ever before. Government budget deficits, natural disaster casualties or just the amount of unique web page views are examples of conceptually meaningless numbers. A newspaper stating that 3.5 million people have the flu, causes reactions such as: 'Wow, that's a lot'. Nevertheless, the number stays puzzling. Stating a group of people as big as the population of the province of South Holland has the flu, makes more sense to people known with that area. In this research we aim to explain numbers in a personal context to see if it is possible this way to expand our number sense.



Book Presentation and Lectures

Kees Tazelaar: On the Threshold of Beauty
Friday, February 7th at 17:00 hours

Composer Kees Tazelaar will present his new book On the Threshold of Beauty: Philips and the Origins of Electronic Music in the Netherlands 1925–1965.
It describes a period of musical history in which an entirely new world of electronic sounds and compositional attitudes was developed and explored, ranging from avant-garde extremes to the earliest experiments in electronic pop; from the music for the iconic Philips Pavilion at the 1958 World's Fair to electronic soundtracks for film.



Anouk Wipprecht: Robotic Fashion and Intimated Interfaces

Sunday, February 9th at 16:00 hours

Anouk Wipprecht is as fashion designer fascinated by the idea of having both a physical and a psychological relationship with a garment. She started her fashion education at the age of 14. Her interest in fashion lies in exploring the extent to which we experience fashion (emotional, intellectual and sensual aspects) and how we might be able to accomplish a higher state of connectivity between the body and our clothing. By specializing herself in fashion & technology she started to create little stories about a world where people are looking for both a physical as a psychological connection with their garments, and to design towards this feeling by combining different platforms that can trigger our behavior. Through this fascination she started experimenting with combining fashion and technology 3 years ago by attending workshops, and moved for a year to Sweden for the study “body, fashion & technology” at the Malmo university where she worked on Arduino-based application possibilities and smart fabric concepting. Later on she gained deeper knowledge of the fashiontech field by assisting Sabine Seymour in Vienna, Austria. In 2010, she graduated at the Hogeschool voor de Kunsten Utrecht, where she collaborated with Aduen Darriba (interaction designer) on the project Technosensual. In collaboration with Studio Roosegaarde and V2_Lab, Anouk worked on Intimacy Black. She was an Artist-in-Residence during the V2_ Summer Sessions 2010, and she developed The Birds installation for the Re:visie film festival (2010).


PDF with full program: mediatechnology.leiden.edu/images/uploads/docs/key-poster-flyer-web.pdf
More: mediatechnology.leiden.edu/news/media-technology-exhibition-2014


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