Understanding Media Theory Presentation

"Understanding Media Theory: Language, Image, Sound, Behavior" by essayist Arjen Mulder is a clear and accessible introduction to media theory.

Understanding Media Theory Presentation

Presentation Understanding Media Theory

May 2004
18:00 to 21:00
location: V2_, Eendrachtsstraat 10, Rotterdam

Media theories have been developed over the past fifty years by various authors around the world, but no synthesis of their ideas has existed until now. Understanding Media Theory provides such a synthesis. Sometimes humorous, often fascinating, and always highly informative, Understanding Media Theory is a book meant not only for students and artists but for anyone interested in the times we live in.

On the occasion of this latest publication by V2_ and NAi Publishers, Mark Federman and Rudi Laermans debated on selected passages of the book with Arjen Mulder.

Arjen Mulder is an Amsterdam-based essayist and media theorist who has taught at various art schools in the Netherlands and Belgium. He has published four collections of essays in Dutch language and co-wrote Book for the Electronic Arts (2000) with Maaike Post.

Rudi Laermans is Professor at the University of Leuven (Louvain), Belgium, where he lectures in cultural sociology and sociological theory. He is an essayist, author of several books, and his main fields of research are social systems theory, theories of (post)modernity, and sociology of the arts.

Mark Federman is a strategic thinker and head of McLuhan Management Studies at the McLuhan Program in Culture and Technology at the University of Toronto. He has more than twenty-five years of large corporate experience in information technology, sales, marketing, product development, and senior operational management. With Derrick de Kerckhove he co-wrote McLuhan for Managers - New Tools for New Thinking (2003).

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